Tracking Template Builder

Generate and validate URL tracking templates for Google Ads, Microsoft (Bing) Ads and Facebook / Meta Ads. Pick a platform, fill in the fields, and copy a ready-to-paste template with the correct macros.

Build template — Facebook / Meta Ads

Add your own utm_* and macro parameters separated by &.

Example for Facebook / Meta Ads

utm_source=facebook&utm_medium=paid_social&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_term={{adset.name}}&fbclid={{fbclid}}

Available macros — Facebook / Meta Ads

MacroDescription
{{campaign.id}} Campaign ID
{{campaign.name}} Campaign name
{{adset.id}} Ad set ID
{{adset.name}} Ad set name
{{ad.id}} Ad ID
{{ad.name}} Ad name
{{placement}} Placement (feed, story, etc.)
{{site_source_name}} Source: fb, ig, msg, an
{{fbclid}} Facebook Click ID