Tracking Template Builder

Generate and validate URL tracking templates for Google Ads, Microsoft (Bing) Ads and Facebook / Meta Ads. Pick a platform, fill in the fields, and copy a ready-to-paste template with the correct macros.

Build template — Microsoft (Bing) Ads

Use {lpurl} so the platform inserts the real landing page automatically.

Add your own utm_* and macro parameters separated by &.

Example for Microsoft (Bing) Ads

{lpurl}?utm_source=bing&utm_medium=cpc&utm_campaign={CampaignId}&utm_content={AdId}&utm_term={keyword:default}&device={device}&msclkid={msclkid}

Available macros — Microsoft (Bing) Ads

MacroDescription
{lpurl} Final URL (landing page), URL-encoded
{CampaignId} Campaign ID
{AdGroupId} Ad group ID
{AdId} Ad ID
{keyword:default} Keyword (with fallback default text)
{MatchType} Match type: e, p, b
{Network} Network: o (owned & operated), s (syndicated)
{device} Device: m, t, c
{msclkid} Microsoft Click ID (auto-tagging)
{TargetId} Targeting criteria ID